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Why do people like to shoot Hard Targets?
by Gil Ash
 

Why do people like to shoot Hard Targets?

Define Hard-

Ridiculously long 45 - 65+ yards-lots of speed/lots of lead

Ridiculously short windows

Current Excuse-

In order to compete with the British, we must shoot British type targets. Yes or No?

Yes……

You must practice "Big Boy Targets" in order to be able to break them.

No……

Few if any tournaments are won or lost on the "hard ones", they are however, won or lost on the easy ones.

How many people are really driven and have the time and money to train to compete with the British? 50? When I say driven and have the time and money, I mean practice 3 days per week--15-20 major traveling shoots including 2 or more international trips. Just the time sacrifice is ominous, not to mention what it would cost to really train and practice to really contend on a world or international level. For someone to think that by just shooting hard targets on a regular basis, it will get them ready to ascend magically to the top ranks of the game-they are smelling their own gun powder.

Ask some of the people whose name you are beginning to see on the all American Teams or in the top 10 at any of the major shoots, how much time, effort and money it takes to raise your performance to that level and keep it there all season long.

We could go on and on about the dedication it takes to push your potential to world class levels, but we all need to keep things in perspective. Of the 50 or so people who have this ability (physical, time and money), there are a lot more people that shoot this game that don't give a "tinkers Damn" about competing on a world level.

For every 1 person who wants to compete with the British, there are 50 who shoot registered targets on a regular basis who don't care whether or not they can compete on a world level.

For every 1 person who is driven to compete with the British, there are 300 people who are NSCA members and I doubt they care whether they or you can compete with the British.

For every 1 person who is driven to compete with the British, there are 75,000 people who shoot one round (minimum) of sporting clays each year and the overwhelming majority of them don't even know what NSCA means!

It is our experience that people like to shoot hard targets in practice and in tournaments because they have a built in excuse for missing, because they are "Hard Targets". This type of person typically criticizes the range owner for throwing "easy targets", because they missed too many easy ones to win and they have to blame themselves for missing. ( Not a popular excuse)

Mr. Range owner beware. Do not give in to the Clayons, who demand hard targets. If you do, you will see a sharp decrease in the number of B, C, D and E class shooters in your tournaments. We speak from experience. It is already happening in Houston.

One of the things that insures the future growth of our sport as well as the NSCA, is the fact that the overwhelming majority of shooters who shoot tournaments are at the bottom (B-E classes) of the performance pyramid. The reason trap and skeet are stagnant at best compared to sporting is because their performance pyramid is inverted.

The overwhelming majority of competitors are at the top of the pyramid.(ClassesAAA,AA)

 

 

 

 

 

 

OPTIMUM SHOTGUN PERFORMANCE
SHOOTING SCHOOL

800-838-7533  281-897-0800
15020 Cutten Road • Houston, TX 77070
Fax 281-469-2450

 
 

 
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this article

Go to:
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Mr. Range Owner, you have one of two choices. Give into the "Clayons" and throw "Hard Targets" and experience a loss of participation in tournaments as well as your walk in trade. OR , sell your product to the people who actually BUY shotguns, shotgun shells, chokes, ear plugs, shooting glasses, vest, etc.! and who just like to shoot sporting clays. OR, at least the version of sporting clays where they feel like if they miss, they at least had a perceived chance to hit it!

Now before you internet junkies choke that mouse in your hand or break the keys on that keyboard on your computer hear me out! I too was once a "Clayon". I don't know what you were doing in the early 1980's, but I was shooting sporting clays. The first tournament I shot in I shot a perfect score. I have won HOA with many different scores. In fact, I even won HOA at a tournament with a 66/100, and being the Clayon that I was, I didn't care about the other shooters. It was all about me.

My attitude was, if you can't hit the targets--work harder and get better. In fact, I even went to New Orleans and participated in a presentation about Sporting Clays at the North American Game Breeders Association's annual meeting held in conjunction with the Shot Show. These people owned and operated game farms and hunting operations. I stood up, being the Clayon that I was and actually told those people that they should set their sporting clays courses up so that an 82/100 would be the best score shot. Once again in typical Clayon fashion, I was thinking more about myself than others. And I thought I was actually helping the sport grow!

After retiring from competitive shooting in the early 1990's to begin a career as a shooting instructor and marketing and business consultant to clay target ranges, I began to see how short sighted and selfish I was in my thinking as a Clayon. I began to realize that this game is more about the enjoyment of shooting and personal satisfaction than competition. I began to see the actual numbers of people who participated in the shotgun shooting sports each year (7.3 million 2001). I also began to realize what a small percentage of the whole the competitive part of this game is. Especially those who want to compete on an international level.

From the range owners' perspective, the recreational shooter is the market. They are competing for the recreational dollars. If they want to stay in business and God forbid grow a business, they had better keep their targets breakable by the average guy and keep their restrooms clean and the coffee fresh. The successful ones have realized that people who shoot sporting clays enjoy the variety, challenge and fun of BREAKING clay targets.

Missing is not fun, whether in a tournament where you pay $0.70-$1.50 per target or in a recreational round where you pay $0.40 + or - per target. As an instructor, I should be in favor of Hard Targets, because it would create more business for me and Vicki. As a business consultant, we have realized how short sighted that reasoning is. The over whelming majority of recreational shooters are not "driven" to excel at the rate that some competitive shooters are. It is a fact that they will quit shooting rather than being embarrassed by shooting less than 50% on a round of sporting clays. When that happens, nobody wins. Not even the guy who he was shooting with who shot a 56!

From an Industry standpoint, we want the sport to grow. That will not happen if the targets are too hard and are not perceived as hittable. This will also not happen if the targets are too easy and have no variety or challenge. There is a middle ground.

As a Clayon, I wanted hard targets. The underlying problem was that I put my value of success on others commitment. When their commitment was less than mine, I never gave it a second thought. In fact, I sometimes got down right pissed off at those people who would whine about the targets being hard.

Anger is never without a reason…….
But seldom a good one.

Some people describe a "good target" as one they can hit and others can't. Some say targets with a mix in speed and line are good. To me targets are like snakes, the only good one is a dead one……
OR one that I missed, but I felt that I should have hit.

 

 

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